Our Client Approach

Helix’s patented, multidisciplinary Human Experience client approach to measured risk-taking, and innovation are designed to replicate that seen in healthcare and pharmaceutical environments

HXperience

Creative

-Brand/campaign concept development
-Integrated campaign ideation
-Adaptation & localization

Medical Insights

-Brand positioning & market entry
-Consumer Data Analytics
-Consumer research & insights development

Social and Influencer

-Social content creation
-Community management
-Social media analytics
-Social media audits

Patient Developments

-International Patient -Development
-Referral Agency Management
-Co-Op Marketing Campaigns
-Virtual Events / Conferences

Data Science

-Brand market performance tracking
-Online brand lift study
-Campaign analytics
-Data warehousing & management
-Analytics dashboard integration

Content and Production

-Video production
-Website development
-Mobile HTML5 development
-Graphic & package design

Media Strategy

-Brand positioning & market entry
-Consumer Data Analytics
-Consumer research
& insightsdevelopment

Our Patient Approach

An imaginative, innovative solution is only as good as understanding the patient or consumer journey. Data-first psychographic and media intelligence delivers a solution for when it’s needed.

Helix-Profile Psychographic Attitudes, Interests, Passions, Beliefs, Motivations, Barriers Ethnographic Cultures, Habits, Customs, Mutual Differences Media Content, TGI, Brands Followed, Influencers, Search/App/ Ecommerce Histories Demographic Age, Gender, HHI, Ethnicity, Location Proprietary Research eMarketer, iResearch, BBATS DMP, Hylink DMP 1st Party Data DMPs, EDM, CRM, GA, Salesforce Third Party Data Facebook, Nielsen, Sojern, Google, DAtalogix, ComScore, Gfx Data Pools Audience Targeting Hylink RADIX DMP Data Tools Behavior Travel Pattern, Purchases, Brand Affinity, Attributes
Helix-Platform Earned Media PR + Social Influencer + O2O Trigger 4 Digital Placements + Retargeting Audience Targeting + Retargeting + Programmatic Trigger 3 Social + Influencer Social Media + Hylink MCN + Influencers Trigger 2 Trigger 1
Helix-Activation Branded Campaign | Content Film | Product Placement | Design | Experiential | Gaming | App | Mobile | Web

Profile

Behavior

Travel Pattern, Purchases, Brand Affinity, Attributes

Data Pools

Proprietary Research: eMarketer, iResearch, BBATS DMP, Hylink DMP
1st Party Data: DMPs, EDM, CRM, GA, Salesforce
Third Party Data: Facebook, Nielsen, Sojern, Google, DAtalogix, ComScore, Gfx

Data Tools

Audience Targeting
Hylink RADIX DMP

Psychographic

Attitudes, Interests, Passions, Beliefs, Motivations, Barriers

Ethnographic

Cultures, Habits, Customs, Mutual Differences

Media

Content, TGI, Brands Followed, Influencers, Search/App/ Ecommerce Histories

Demographic

Age, Gender, HHI, Ethnicity, Location

Platform

Trigger 1 + Trigger 2

Social + Influencer: Social Media + Hylink MCN + Influencers

Trigger 3

Digital Placements + Retargeting Audience: Targeting + Retargeting + Programmatic

Trigger 4

Earned Media: PR + Social Influencer + O2O

Activation

Branded Campaign | Content Film | Product Placement |Design | Experiential | Gaming | App | Mobile | Web

Case Studies

UCLA Health
#TeamLA Tik tok Campaign
Culturelle
Covid19/Immune Health Campaign
Mead Johnson
Brand Event in San Gabriel, California

Insights