#TeamLA Tik tok Campaign

RESULTS

CHALLENGE

As the COVID-19 outbreak spreads fear and anxiety across LA, UCLA Health has the unique opportunity to step up and share a message of togetherness and unity.

UCLA Health launched a hashtag on Instagram called #TeamLA to help combat the COVID 19. To take this campaign one step further, UCLA Health is looking to create a campaign that will help the people of LA be at ease and cope with stress/anxiety during this pandemic by addressing it in a lighthearted, entertaining way.

STRATEGY

To enlarge the audience reach on social media, UCLA Health kept the hashtag #TeamLA and launched a “Dance with L.A.” campaign on Tik Tok, encouraging people to generate and upload their own video to showcase their togetherness.

By leveraging TikTok, a trendy video sharing social media platform, UCLA Health can inspire optimism, encourage unity and leave a positive impact on the people of Los Angeles and those connected to them socially.

Covid19/Immune Health Campaign

RESULTS

CHALLENGE

As COVID-19 cases spread across Asia, and later the world, the need for preemptive health products grew. Proper intestinal health has been linked to better COVID outcomes.Culturelle proactively launched a campaign to increase its brand awareness in this unique time for the S. Korean market launching a dynamic campaign on key platforms for the Korean consumer.

STRATEGY

Due to pharmaceutical advertisements regulations, Culturelle could not specifically call out COVID19. Therefore, we changed the communication to having Culturelle being your “wellness guardian” during the pandemic.

The campaign focused on media investment on top consumer affinity channels in S. Korea: Naver (search), Kakao (social platform), Facebook, and Instagram

Brand Event in San Gabriel, California

RESULTS

CHALLENGE

With a modest budget, the client wanted to host a 200-person event that provided guests with an immersive brand experience. However, the client was not familiar with the preferences of Chinese guests attending a commercial event.

STRATEGY

Leverage Hylink’s vendor network in L.A., and provide a budget plan in optimizing the client’s existing plan.

Creative team to design multiple breakout stations at the event space such as baby photo standees, artificial grassfield and large backdrops to encourage guests to take photos and share on social media.

Secure Fann Wong, one of the top actresses in Singapore and Asia, as an attendee for the event at a reasonable rate by leveraging Hylink’s global network.

Hylink’s expertise within the Chinese market helped the client organize the event in a way the Chinese guests appreciated and preferred.